Core concepts¶
Pulse brings all of your customer data together into one trusted, real-time view. Before you dive into the app, it helps to understand a handful of ideas — what a schema is, how Pulse unites records into profiles, and what an audience really is.
These pages explain the concepts in plain language and link to the step-by-step guides when you're ready to put them into practice. Start with How Pulse works for the big picture, then explore the rest in any order.
Explore the concepts¶
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How Pulse works
The journey of your data, from a connected source to a finished audience.
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Schemas & your data model
Describe the shape of your data so Pulse can validate and trust it.
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Datasets
Where your records land and are stored securely in your workspace.
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Identity
How Pulse links the records that belong to the same person.
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Customer profiles
A single, unified view of each customer, assembled for you in real time.
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Audiences
Group customers by who they are and what they've done.
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Workspaces & access
Your private environment, and how you invite teammates into it.
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Trust & governance
How Pulse keeps your data private, isolated, and under your control.
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Journeys
Orchestrate multi-step customer experiences — a capability on the way.