What is Pulse?¶

Azothedge Pulse brings all of your customer data together into one trusted, real-time view. You connect your sources, describe your data, and Pulse automatically unites the records that belong to the same person into a single customer profile — then you build audiences and act on what you learn. It all happens in your browser, in a workspace that's private to your team.

The problem Pulse solves¶

Most companies don't have a customer data problem because they have too little data. They have it because the data is scattered. The same person shows up in your store, your email platform, your support desk, and your CRM — and in each one they look like a different customer.

That fragmentation makes simple questions surprisingly hard:

• How many real customers do we actually have?
• Has this person already bought from us, or contacted support?
• Which of our best customers haven't heard from us lately?

When every tool holds its own version of the truth, you end up stitching exports together by hand, double-counting people, and targeting the wrong customers with the wrong message.

What Pulse does¶

Pulse turns that scattered data into one clear picture. There are four simple steps, and Pulse does most of the heavy lifting for you.

1. Connect your sources. Bring in data from the systems you already use — a SaaS tool, a live feed, or a file you upload. See Connect a source.
2. Describe your data. Tell Pulse the shape of your data with a schema so it can be checked and trusted. Pulse comes with a large library of ready-made building blocks, so this is mostly picking, not building.
3. Pulse unites it into profiles. As data arrives, Pulse automatically links the records that belong to the same person into a single customer profile — even when that person is known by an email in one system and a phone number in another. This happens in real time, with no batch job to wait for.
4. Build audiences and act. Group customers by who they are and what they've done into an audience, watch the size update live as you refine it, and put it to work.

What you can achieve¶

With your data united in Pulse, you get the things that were hard before:

• A single customer view. See the whole person — their details, their identifiers, and their activity — in one place, instead of a fragment in each tool.
• Accurate audiences. Build groups based on everything you know about a customer, not just what one channel happens to hold.
• No double-counting. Because Pulse recognizes the same person across systems, you count real customers once — not the same person three times.
• Answers in minutes. Ask who matches a set of conditions and get a live estimate as you build, without waiting on a report or a data team.

Who uses Pulse¶

Pulse is built for the people who work with customers every day — not just technical teams:

• Marketers who want to build precise audiences and reach the right people with the right message.
• Analysts who need a single, reliable view of the customer to understand behavior and answer questions quickly.
• CDP administrators who set up sources, manage schemas, and keep the workspace tidy and well governed.

Your workspace is private and isolated, so your data stays yours. And because Pulse handles the matching, the assembling, and the keeping-up-to-date for you, the day-to-day work doesn't require an engineering team.

Next steps¶